PARSED CONTENT

The web site illinitour.fightingillini.com states the following, "Follow the Fighting Illini as we hit the road to paint the state orange." We noticed that the website said " Were making stops in all 102 counties, including signature summer events and bringing prizes and Illini Pride to Orange and Blue fans across the state." It also said " Find out when the Fighting Illini Tour will be in your area. Tell us why we should add your town to our itinerary and we just might show up. Updates from on the road on Facebook, Twitter and Instagram. Chicago Northerly Island Barenaked Ladies." The header had Fighting Illini as the highest ranking optimized keyword. This keyword is followed by Illinois, Our State Our Team, and John Groce which isn't as urgent as Fighting Illini. The other words illinitour.fightingillini.com used was Tim Beckman. Mike Thomas is included but could not be seen by search parsers.